More than 75% of pet owners use the Internet to access pet health information before they pick up the telephone to make veterinary appointments. Dr. Google may join you in the exam room when a client pulls out his smartphone and searches while you explain his pet’s condition. Next, the client begins texting and asks you to talk to a friend about the diagnosis. Another client adopts a puppy but says she’s going to the low-cost spay and neuter clinic for her dog’s surgery. How can you protect client relationships and correct these bad behaviors? What you’ll learn:
- How to acknowledge pet owners’ online research efforts, and then provide solutions
- How to position your team as the No. 1 trusted resource for pet health information
- Tips on setting up your hospital’s free YouTube channel and ideas for videos that pet owners seek
- Stop clients from texting and cell phone usage that interferes with exam communication
- Productive, educational ways to use cell phones for effective client education
- Why discounts can hurt your bottom line and clients’ perceptions of value
- How to explain your surgeries and vaccines without trash-talking low-cost providers
- Use forward booking to ensure future preventive care
This CE course for your entire team includes:
- Unlimited playback of recorded webinar
- Handout
- Online test
- CE certificate
- 1 hour of CE credit
For delivery details, see our Terms and Conditions.
